Course curriculum
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2
First Considerations
- The Role of the Travel Advisor FREE PREVIEW
- Up and Running: About this Course FREE PREVIEW
- Understanding Some Crucial Psychological Shifts FREE PREVIEW
- Your Core Values FREE PREVIEW
- Your Mission Statement
- Mission Statement Worksheet
- Your SWOT Analysis
- SWOT Analysis Worksheet
- The Secret
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3
The Marketing Mindset
- The Marketing Mindset: Introduction
- Developing a Marketing Mindset
- Authentic Emotional Appeal
- Understand Your Clients' Needs
- Building a Rapport and a Relationship
- Staying Engaged With Clients
- The Travel Profession and Storytelling
- What Travel Agencies Can Learn from Other Professions
- Eliminate What Stops You
- Keep Learning Your Craft
- Thinking Backwards
- Consistently Persistent
- Knowing and Doing
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4
Branding Your Travel Agency
- Branding Yourself as a Travel Consultant
- Developing Your Brand Message
- Positioning and Your USP
- What's Your Story?
- Communicating Your Brand Message
- Maintaining Your Brand Message
- Integrity and Your Brand: Promises Made
- The 5 Psycholgical Shifts
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5
A Business Plan Overview
- Essentials for a Business Plan
- Campaign Marketing
- An Overview of Tactics for Achieving Your Goals
- Budgeting for Your Marketing Tactics
- Your Marketing Calendar
- Pulling a Business Plan Together
- The Importance of Action
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6
Marketing Tactics
- Understanding the Classic Marketing and Sales Funnel
- A Marketing Funnel Example
- Advertising for Travel Professionals
- Advertising – Buying the Right Media
- Advertising – Generating Effective Creative
- Advertising – Great Copy and Graphic Design
- Advertising: Final Tips
- Advertising - What consumers Mistrust About Travel Advertising:
- Public Relations - Media
- Public Relations - Networking for Your Travel Practice
- Public Relations - Speaking Opportunities
- Public Relations - Events and Sponsorships
- Public Relations - Writing for Travel Professionals
- Public Relations - Blogging
- A Year of Content Ideas for Your Blog
- Cross Marketing
- Word of Mouth Marketing
- Implementing a Group Leader Program
- Digital Marketing: Expanding Your Digital Footprint
- Digital Marketing: Websites - Part 1
- Websites: Part 2 - Creating a Professional Website
- Digital Marketing - Travel Agency Newsletters
- Digital Marketing - Social Media
- Tactics - Market Your Way
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7
Marketing and Innovation
- New Mindsets: Blue Ocean Strategies
- Niche Marketing
- Guerrilla Marketing
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8
The Sales Process
- Deconstructing the Sales Process
- Selling Like It's 1985
- Essential Skills: Client Knowledge and Asking the Right Questions
- Choosing the right setting for meetings
- Visualization
- Making Good First Impressions
- Speak First to the Explorer Within
- Speak to Walter Mitty
- Speak to Benefits
- Making Presentations to Clients
- The Psychology of Closing the Sale
- Dealing with Objections
- Selling to Family and Friends
- Why Consumers Book Elsewhere
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9
Customer Service
- Your Brand and the Promise of Value: Being Client Service ec-Centric
- How accessible are you?
- Training Your Clients
- Demystify Travel for Your Clients
- The Extra Mile
- A Client Retention Program
- Customer Satisfaction and Loyalty
- Setting the Stage for Exceptional Customer Service
- Know Your Clients
- Respect Your Clients
- Make Clients Feel Important
- Educate Your Clients
- WOW Your Clients
- Sweating the Details
- After the sale...
- Active Listening
- Problem Clients
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10
Motivation and Essential Skills
- Essential Skills: Persistence
- Essential Skills: Enthusiasm and Confidence
- Essential Skills: Empathy and Attitude
- Essential Skill: Time Management
- Essential Skills: Organization
- Essential Skills: Establishing Supplier Relationships
- Essential Skill: Picking Yourself Up
- Essential Skills: Learning from Mistakes and Accepting Criticism
- Essential Skills: Creative Thinking
Instructor(s)

President, TRO & Travmarket
Richard Earls